#644 How To Integrate AI In Your Sales & Marketing Strategy, w/ Katie King, CEO of AI in Business

In this episode we're joined by Katie King, CEO of AI in Business. Katie has authored two books on the developments of AI in marketing and business. She released 'Using Artificial Intelligence in Marketing' in 2019, before recently following up with 'AI Strategy for Sales and Marketing'.  ***Listener Discount*** To get 20% off Katie's latest book, 'AI Strategy for Sales and Marketing', use the code PMK20 during checkout at koganpage.com.In this episode, we discuss:Can you developer a career in AI if you don't have a technical background?What is an AI summer?The argument for why you should be considering investing in AI solutions before it's too lateWhy business investment in AI training is essentialThe benefits of AI agility for small and medium businesses Is AI reframing what it means to be creative? Referenced on this episode:https://www.weforum.org/https://www.parliament.uk/about/mps-and-lords/members/apg/https://www.mckinsey.com/https://www.ibm.com/watsonhttps://courses.helsinki.fi/en/aytkt21018/126531969 https://www.pwc.co.uk/contacts/m/maria-axente.html https://london.theaisummit.com/ https://theodi.org/person/caroline-gorski/ https://www.gartner.co.uk/en/methodologies/gartner-hype-cyclehttps://concured.com/ CONNECT WITH KATIE/AI IN BUSINESS:https://www.aiinbusiness.co.uk/[Book] AI Strategy for Sales and Marketing by Katie King: [Book] Using Artificial Intelligence in Marketing by Katie King:  CONNECT WITH SCOTT:[email protected]://www.linkedin.com/in/scottcolenutthttps://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility If you have feedback or you'd like to be a guest, please send this to [email protected] Hosted on Acast. See acast.com/privacy for more information.