A New Dawn in Programmatic Display Advertising: Interview with Andy Houstoun

On today's Internet Marketing Podcast, Andy is joined by Andy Houstoun Product Director at Crimtan, to talk about GDPR and a new dawn in programmatic display advertising. He's also written a guest post on the same subject for us and you can find that below the show notes.  Listen to the show and you'll learn: - What programmatic display advertising is and how it works - A brief summary of GDPR and how it's affecting programmatic display advertising - The impact and fallout of GDPR - what has actually happened since it was implemented? - How future legislation - EPR [Electronic privacy regulation]) will negate the effectiveness of cookies for tracking - How a focus customer lifetime value could be a safeguard against the demise of tracking cookie effectiveness Plus, Andy provides his top tip/key takeaway for the audience. If you'd like to connect with Andy, you can email him at [email protected] or call them on +44(0)20 7821 6864.   

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