How to create a marketing plan

Today Andy is joined by Jon Buscall, CEO at Moondog Marketing in Stockholm. Jon discusses how marketing and personas have changed over the last few years and what impact it has had on the industry. Jon also talks about how essential it is to understand who your brand personas are in order to deliver clear marketing messages. Jon provides insights into how you can start developing your personas, how it is easy to get this wrong and how you can successfully use them in your marketing efforts.  

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