The Secret Life of Search: Interview with Katy Whittaker of Red C Marketing

In this week's episode we're joined by Katy Whittaker, Planning and Insight Director at Red C Marketing. In this episode you'll learn: - Why brand familiarity is key to increasing your SERP CTR - Why it's important to use both PPC and SEO to win the clicks of "open minded" searchers - How Google Shopping results might increase organic CTR - How Google Shopping and Images are used by searchers to discover new brands To connect with Katy, visit: https://www.linkedin.com/in/katy-whittaker-1b2ab618/ To download the Secret Life of Search whitepaper that Katy discusses in the podcast, visit here: https://www.redcmarketing.com/secret-life-of-search/  

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