Claire Gleeson-Landry on The Six Sells Podcast

Mike Nicholson speaks to Claire Gleeson-Landry, Head of Investment & Sustainable Media, at Good-Loop, about advertising for good.

When brands, consumers, and publishers are on the same 'good' page, together advertising can make a positive impact in the world.

This conversation covered a number of topics which include:

‣ The carbon emissions emitted by digital advertising.

‣ Being more intentional about media planning.

‣ Sustainability - are we talking or acting?

‣ The media agency view.

‣ Carbon estimators.

‣ Approaching carbon reduction targets.

‣ Risks of green-washing and green-hushing.

‣ How can we all make small changes that add up?

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Six Sells is a B2B communications agency.

Our directors, Karen and Mike, have a combined 60 years of marketing, sales and business development experience within media, advertising, adtech and consulting businesses.

www.sixsells.co.uk

#media #adtech #advertising #marketing