Episode Twelve: David Murphy on the last 15 years of mobile marketing

In the last 15 years mobile as a marketing channel has gone from near zero to hero status on every marketer's plan. In this episode of The Six Sells Podcast, Mike Nicholson interviews David Murphy who has been there every step of the way, interviewing, listening, and writing about mobile. David is editor and co-founder of Mobile Marketing Magazine and in this episode, he looks back at the last 15 years. As we take a stroll down memory lane, we hear comments from mobile legends such as Mark Cody, Mark Challinor, Ben Rosser, and Lee Fels. Remember WAP? Remember when Nokia and RIM ruled the mobile world? Remember mobile advertising before the iPhone? This is the last episode of 2020, so I would like to take this opportunity to wish you all a very merry Christmas and a happy new year!