Six Sells Shorts: The scariest number in B2B Marketing?

The scariest number in B2B Marketing?

According to 'hot-off-the-press' research by The B2B Institute, having researched 7,046 companies across five different verticals, that number is 16%.

16% represents the piffling average overlap between the people seeing marketing communications and the people seeing sales comms.

Here's a few thoughts about why that is such a big issue, and what we might do about it.

If you listen via the player on our website, you can review my suggestions at the same time - https://www.sixsells.co.uk/blog/the-16-gap-between-b2b-sales-and-marketing-communications

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