176: Alexandra Zatarain, Co-founder of Eight Sleep: How New Temperature Tech Could Be the Missing Piece To Your Best Night’s Rest Ever!

Alexandra Zatarain is the Co-Founder and VP of Brand and Marketing of Eight Sleep, the world's first sleep fitness company. A marketer and brand-builder, Alexandra has built the Eight Sleep brand and scaled the company’s revenue from $0 to its current state. She has done this by redefining a once dormant category, changing the narrative around sleep through the creation of the sleep fitness movement. In 2017, Alexandra was named by Forbes to the 30 Under 30 list in Consumer Technology, and in 2020 she was named by INC as one of the top 100 Female Founders. Alexandra is also an angel investor in female-founded companies as a scout for Cleo Capital. She was raised in Tijuana, Mexico, and now lives in Miami.