SBP 056: The Barber's Brief - February 1, 2024

Welcome back to another episode of The Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a case study, and our ad of the week. We hope you enjoy the show! Our Hosts: Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠ Get in touch with our hosts: Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠ In the News: Search Engine Land - Google search CPCs up 19%, pushing ad spend up 17% Link: https://searchengineland.com/google-search-ads-cpc-spend-436959 Search Engine Land - Microsoft Search and News Advertising revenue up 8% Link: https://searchengineland.com/microsoft-search-news-advertising-revenue-q2-2024-437044 Marketing Dive - Gaming once again proves useful to advertisers: Here’s what the numbers say. https://www.marketingdive.com/news/gaming-again-proves-useful-advertisers-heres-what-the-numbers-say/705695/ Ad of the Week Victoria and David recreate the viral ‘we grew up very working class’ moment from their Netflix Link: https://youtu.be/s4uxGe7gU5I Why we like it: It’s current, their documentary came out roughly four months ago. So speed was imperative to capitalize on the working class meme. The attention to detail is great, Victoria's t-shirt, pokes fun at her working-class comment in the docu-series Using teasers to create intrigue. Where to Listen: Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324 Spotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b ⁠⁠ Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC Youtube: https://www.youtube.com/@sleepingbarberpodcast © 2024 Sleeping Barber