SBP 107: The Barber's Brief, Tariff Edition - February 6, 2025

Welcome to another episode of The Barber’s Brief! Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week. This week though, they tackle the topic of the potential trade war that could be looming! Enjoy the show! Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠ Get in touch with our hosts: Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠ Timestamps: 00:00 - Introduction 01:39 - NBC Tariff Overview? 04:04 - Tariffs and the 4Ps 20:05 - The Marketing Moment: WARCs Multiplier Effect Study 29:22 - Ad of the Week - Kraft Mayonnaise from 1931 34:23 - Coming Up Next Week In The News Links Tariff Overview - NBC News NBC News https://www.nbcnews.com/politics/donald-trump/live-blog/trump-china-canada-mexico-tariffs-live-updates-rcna190144 Which provinces are pulling U.S. alcohol off shelves over Trump’s tariffs? https://globalnews.ca/news/10993794/trump-tariffs-liquor-boards/ China’s Massive Belt and Road Initiative https://www.cfr.org/backgrounder/chinas-massive-belt-and-road-initiative 10 things that could cost more under new tariffs https://www.fox9.com/news/trump-tariffs-price-hikes All the generic coronavirus ads are a waste of time and budget https://www.marketingweek.com/generic-covid-ads-waste-time-budget/ The Marketing Moment: WARC Multiplier Effect - Great resource with a few highly relevant case studies https://page.warc.com/the-multiplier-effect-report Ad Of The Week: An ad from Kraft in 1931 Despite a challenging economy, they didn’t highlight the price Instead, Kraft focused on increasing brand recognition: from Gelfand to Kraft Product features & ingredients: a great supply chain that keeps mayonnaise Always Kitchen Fresh! Guaranteed by your trusted grocer Eggs, Select Oil, aged-in-the-wood vinegar, rare spices Service: Home Delivery Recipe ideas to use more: dress lettuce Emphasized nutritional value and quality for an economical price, and used recipe books as a promotional tool.