SBP 111: The Barber's Brief , Nobody Cares That You Use AI - March 6, 2025

Welcome to another episode of The Barber’s Brief!Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.Enjoy the show!Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠Get in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠Timestamps:00:49 - Brand Recognition Trumps Rankings: New SEO Data Reveals Consumer Trust Patterns04:59 - Clear briefs help marketers confront the chaos of advertising07:08 - Adalytics Goes Public with First Named Client Partnership10:43 - Guess What? Nobody and Everybody Cares About AI15:00 - Marketing Moment - Fragment Forward: Five Key Trends Shaping 202523:12 - Ad of the week: Fiverr - Nobody Cares a 1:20 Musical 25:35 - Coming up next week.In The News Links:Brand Recognition Trumps Rankings: New SEO Data Reveals Consumer Trust PatternsLink: https://searchengineland.com/brands-search-results-survey-452789Clear briefs help marketers confront the chaos of advertisingLink: https://www.marketingweek.com/clear-briefs-confront-chaos/Adalytics Goes Public with First Named Client PartnershipLink: https://adage.com/article/digital-marketing-ad-tech-news/ad-tech-watchdog-adalytics-publicizes-quad-paying-client/2603756 Guess What? Nobody and Everybody Cares About AIhttps://investors.fiverr.com/news-releases/news-release-details/guess-what-nobody-and-everybody-cares-about-aiThe Marketing Moment:Fragment Forward: Five Key Trends Shaping 2025The Contagious IQ Download 2024 / https://www.contagious.com/reports-and-webinars/the-contagious-iq-download-2024Ad Of The Week:Fiver - Nobody Cares - A Musicalhttps://youtu.be/hJYvwmodYIU?si=O2mIDhiUQxoxf8akKey Points:A great example of an entertaining B2B ad with the use of humour.Fiver built this in-house, while also using insights from their report.The campaign emphasizes the importance of human expertise in maintaining high-quality results when integrating AI