SBP 113: The Barber's Brief: Ferris Hamilton's Day Off? March 20, 2025

Welcome to another episode of The Barber’s Brief!Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.Enjoy the show!Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠Get in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠Timestamps:00:00 - Introduction01:07 - Pepsi buys Poppi Prebiotic soda for $1.95B03:15 - The Death of Attention Economy11:10 - Appealing to Canadian Pride in Ads is a Delicate Dance13:50 - The Future of Retail Media Networks16:40 - Marketing Moment - IPA on Making Effectiveness Work22:50 - Ad of the week: Lewis Hamilton recreates Ferrari scene from Ferris Bueller’s Day Off 25:03 - Coming up next week.In The News Links:Pepsi buys Poppi Prebiotic soda for $1.95Bhttps://www.cbc.ca/news/business/pepsico-poppi-prebiotic-soda-deal-1.7485690The Death of the Attention Economyhttps://www.linkedin.com/posts/rabbott3_the-biggest-lie-in-marketing-that-brand-activity-7306409193912115200-4NdS/?utm_medium=ios_app&rcm=ACoAAARF80ABNFBSYHcGw43pb1pcTsFzZIHvvIY Tariff’s Impact: Globe & Mail A soup company’s discovery: appealing to Canadian pride in ads is a delicate dance https://apple.news/ATRyWE3a8REeETF05ELGGDgThe Future of Retail Media Networkshttps://www.marketingdive.com/news/the-future-retail-media-networks-heres-what-the-numbers-say/742455/The Marketing Moment:Free Report from IPA on Making Effectiveness Work - October 2024 - https://ipa.co.uk/knowledge/publications-reports/making-effectiveness-workAd of the weekLewis Hamilton recreates Ferrari scene from Ferris Bueller’s Day Offhttps://www.youtube.com/watch?v=Ra9J0TES0DA&t=6s In the spot to mark his highly-publicized move from Mercedes to Ferrari, the driver adopts the character of the garage employee who takes Bueller’s Ferrari for a joyride through the streets of Chicago.The spot features Hamilton's favourite Ferrari 250 GT California Spyder car.