SBP103 - The Barber's Brief - January 9th 2025

Welcome to another episode of The Barber’s Brief, by the Sleeping Barber Podcast! Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week. Enjoy the show! Follow our Updates: https://www.linkedin.com/company/sleeping-barber/ Follow our Hosts: Marc Binkley: https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/ Timestamps: 0:00 - Introduction 1:18 - Mark Ritson's Annual Top Marketing Moments 10 - 5 5:56 - How Small Brands Grow 10:18 - Mark Ritson's Annual Top Marketing Moments 4-1 15:41 - Chipotle Expands Partnership with Strava 19:17 - The Marketing Moment: Questioning the Growth Dogma. A Replication Study 25:49 - Ad of the week: Apple's Heartstrings 28:45 - Coming up next week. In The News Links: Mark Riston’s Annual Top 10 Marketing Moments https://www.youtube.com/watch?v=kk9ju-avzNo How Small Brands Grow Source LinkedIn - Author Julia Skinner Link: https://shorturl.at/Kwy9Y Headline: Chipotle expands Strava tie-up globally to fuel New Year’s fitness goals Source: Marketing DiveLink: https://www.marketingdive.com/news/chipotle-strava-global-new-years-fitness-goals/736446/ Questioning the Growth Dogma: A Replication Study Ad of the Week Title: Heartstrings Advertiser Apple Agency: TWBA & Media Arts LabLink: https://www.youtube.com/watch?v=EvnJhwIwqds Apple had introduced their annual Holiday advertisement for the 2024 season at the end of November, titled “Heartstrings”, and it’s an unusually moving commercial that focuses on hearing loss and the hearing aids feature of AirPods Pro 2 (which happen to be hugely discounted on Amazon right now, if you’re in the market). In the touching and family oriented commercial, a small family is gathered around a Christmas tree opening presents, and as the father reminiscences about his daughter growing up over the years, he gets a nudge from his wife to listen to his daughter singing a rendition of “Our House” by Crosby, Stills, and Nash, where he puts in his AirPods and is able to hear her clearly.