Episode 239: How To Understand the World of Amazon Vendor Central With Will Haire

In this episode, Scott is with Will Haire, CEO & Founder at BellaVix. They explore the intricacies of Amazon Vendor Central, including topics such as net PPM, vendor profit calculations, co-op fees, challenges, and benefits of being a vendor. Learn about liquidation impact, reduced purchase orders, advertising strategies, vendor finances, and the future of Vendor Central. The conversation delves into maximizing profitability, chargeback recovery, and the unique experiences vendors face, particularly during Q4. They also shared valuable insights into streaming TV advertising and emerging opportunities on platforms such as Snap and Instagram. Additionally, Scott underscores the significance of inventory discipline, utilizing prime exclusive discounts, and addresses the issue of handling stale inventory. Episode Notes: 00:21 - Will Haire Introduction00:55 - The T5 and Sales Days01:55 - Streaming TV Advertising04:00 - Placement and Targeting05:40 - Vendor Central07:00 - Calculating Profit Margin08:30 - Co-op Fees and Other Costs12:05 - Contribution Margin12:40 - Impact of Liquidating Products15:00 - Paying for Advertising as a Vendor17:25 - The Future of Vendor Central19:35 - Closing Remarks LinkedIn: linkedin.com/in/willhaireWebsite: bellavix.comX: MarketingChimp1 Related Post: How to Get Leverage on Amazon Vendor Negotiations [2024]