Episode 241: A Deep Dive into Amazon Influencer Tools and Trends with Liz Saunders

In this episode, Scott Needham interviews Liz Saunders, the founder of Fluencer Fruit, a tool for Amazon influencers.Liz shares her background as an Amazon seller and her journey to building Fluencer Fruit.She discusses the need for tools in the Amazon Influencer Program and the challenges of marketing the tool. Liz emphasizes the importance of video in Amazon listings and how it can increase sales and reduce returns.She also discusses Amazon's response to video trends and the future of the Amazon Influencer Program. The episode concludes with Liz sharing how sellers can use Fluencer Fruit for optimization and her contact information for further questions.Episode Notes:00:00 - Introduction and Background01:00 - Building Fluencer Fruit03:02 - The Need for Tools in the Amazon Influencer Program04:11 - Marketing Challenges05:24 - The Importance of Video in Amazon Listings08:19 - The Impact of Video on Sales and Returns09:47 - Amazon's Response to Video Trends13:20 - How Sellers Can Get Videos on Their Listings14:14 - Case Study: Increase in Sales with Influencer Content18:13 - Using Fluencer Fruit for Optimization19:27 - The Future of the Amazon Influencer Program21:24 - Expansion of the Influencer Program Internationally22:35 - Closing RemarksLinkedIn: linkedin.com/in/liz-saundersWebsite: www.fluencerfruit.comRelated Post: Leveraging User-Generated Content to Boost Amazon Sales