Customer Strategy: It’s Personal

Mark Abraham, leader of BCG’s Marketing, Sales & Pricing practice in North America, explains how organizations can combine the physical and digital to create powerful customer experiences. As co-author of the new book Personalized: Customer Strategy in the Age of AI, Abraham explains that few actually hit the mark—wasting resources and leaving customers disappointed. Learn More: Mark Abraham: https://on.bcg.com/3NdACFc Read Personalized: Customer Strategy in the Age of AI: https://on.bcg.com/3zVUEAN BCG on Personalization: https://on.bcg.com/4eRv1QK CEO Moments of Truth: https://on.bcg.com/TSWMoT This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy