Ep 209: Navigating Conversations with Brachycephalic Dog Owners, with Dr. Sean McCormack

Episode DescriptionIn this episode of the ‘So You’re a Vet… Now What?’ Dr. Moriah McCauley is joined by Dr. Sean McCormack as they discuss being upfront and honest with clients about concerns regarding brachycephalic breeds. This refers to dog breeds with shortened heads, which often results in health issues, in particular breathing issues. Dr. McCormack emphasizes the need for veterinarians to address these issues openly and transparently with clients. By acknowledging the health problems associated with brachycephalic breeds and discussing them with clients, veterinarians can build trust and establish a strong relationship with pet owners.Dr. McCormack highlights the significance of approaching these conversations with empathy and understanding. While it is essential to educate clients about the potential health issues their brachycephalic pets may face, it is equally important to convey that veterinarians and pet owners are on the same team. By emphasizing a collaborative approach and providing support and education, veterinarians can help clients navigate the challenges associated with owning brachycephalic breeds.Furthermore, Dr. McCormack underscores the need for veterinarians to be supportive and non-judgmental when discussing brachycephalic health concerns with clients. By offering practical tips, sharing information about responsible breeding practices, and encouraging open dialogue, veterinarians can empower pet owners to make informed decisions about their pets' health and well-being.In summary, the episode highlights the importance of being upfront and honest with clients about brachycephalic breed concerns while also emphasizing collaboration, support, and education. By approaching these conversations with empathy and providing valuable information, veterinarians can foster positive relationships with clients and work together towards the betterment of brachycephalic breeds.Episode Outline[00:00:53] Brachycephalic dog health issues.[00:04:24] Breeding for exaggerated dog features.[00:09:47] Breeding issues in veterinary industry.[00:12:03] Responsible dog breed choices.[00:16:22] Advocating for dog welfare.[00:17:38] The importance of pet insurance.[00:21:44] Brachycephalic dogs on social media.[00:24:48] Responsible dog breeding practices.[00:30:11] Social movement for change.[00:32:34] Social media presence.Episode LinksDr. Sean’s website: https://drseanmccormack.com/ Dr. Sean’s Instagram: https://www.instagram.com/thatvetsean/?hl=en Dr. Sean’s Twitter: https://twitter.com/ThatVetSean Dr. Sean’s Youtube: https://www.youtube.com/c/EalingWildlifeGroup/featured Mentioned in this episode:So You're a Vet, Now What? - The CourseAre you a new or recent veterinary graduate? If so, Dr. Dave’s course, ‘So You’re a Vet… Now What?’ has been put together specifically for you. The course focuses on non-clinical skills. This is not as dull as it sounds. In fact, almost every career problem that people face is due to not having well-developed, non-clinical skills. These are skills like client communication, so you have great relationships with clients. Emotional intelligence, so you've got great relationships with your teammates. Effective negotiation skills, so you can get paid what you are...