Ep. 230 - Human Element Series - Propaganda Branding and Social Media with Ryan McBeth
The Social-Engineer Podcast - A podcast by Social-Engineer, LLC - Mondays

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Today we are joined by Ryan McBeth. Ryan is a software architect, novelist, triathlete, and YouTuber. He makes videos on YouTube about Programming, Cybersecurity, OSINT and Military topics. Ryan spent 20 years as an anti-armor and heavy weapons infantryman with two overseas deployments. He also spent time performing C4ISR intelligence collection for various government customers and currently consults on intelligence collection and analysis methods. [Oct 9, 2023] 00:00 - Intro 00:22 - Intro Links - Social-Engineer.com - http://www.social-engineer.com/ - Managed Voice Phishing - https://www.social-engineer.com/services/vishing-service/ - Managed Email Phishing - https://www.social-engineer.com/services/se-phishing-service/ - Adversarial Simulations - https://www.social-engineer.com/services/social-engineering-penetration-test/ - Social-Engineer channel on SLACK - https://social-engineering-hq.slack.com/ssb - CLUTCH - http://www.pro-rock.com/ - innocentlivesfoundation.org - http://www.innocentlivesfoundation.org/ 02:40 - Ryan McBeth Intro 03:17 - Military-Grade OSINT 06:14 - Propaganda 10:16 - Emotional Triggers 12:15 - Branding as Propaganda 19:12 - Modern Propaganda 21:57 - The Power of Agency 24:22 - The Product is You! 26:56 - The Fifth Domain 29:53 - Battlefield Shaping 33:58 - A Successful Campaign 36:14 - Deceptive Image Persuasion 41:54 - Mentors - Father 44:44 - Book Recommendations - The Field Guide to Understanding ‘Human Error’ - Sidney Dekker 47:18 - Find Ryan McBeth online - Substack: ryanmcbeth.substack.com/ - YouTube: @RyanMcBethProgramming - Instagram: @therealryanmcbeth - Twitter: @ryanmcbeth - Website: ryanmcbeth.com 47:36 - Guest Wrap Up & Outro - www.social-engineer.com - www.innocentlivesfoundation.org