Why and How to Become a Certified B Corporation: Interview with Nathan Stuck

In episode 2, Steven and Michael sit down with Nathan Stuck. Nathan is the Director of Corporate Culture at Ad Victoriam Solutions, a Salesforce consultancy and Certified B Corporation headquartered in Alpharetta. He is also co-founder and chair of B Local Georgia, a nonprofit network of for-profit B Corps working together to build the ‘business for good’ B Corp community in the Peach State. We discuss:·         How the University of Georgia is supporting the Certified B Corp movement·         What a Director of Corporate Culture does and how someone can find such a position·         History of the B Corp movement·         B Lab https://bcorporation.net/about-b-lab·         Greenwashing·         Reasons to become a Certified B Corp·         How certification is linked to social impact·         A common criticism of stakeholder capitalism·         Why capitalists should support the social enterprise movement·         Growing the B Corp movement in Georgia·         The role of academia in B Corps·         When it’s appropriate for a business to become certified·         The certification process·         How to get more involved in the movement B Local Georgia:·         Website https://blocalgeorgia.com/·         LinkedIn https://www.linkedin.com/company/b-local-georgia/ Ad Victoriam Solutions:·         Website https://www.advictoriamsolutions.com/·         LinkedIn https://www.linkedin.com/company/ad-victoriam-solutions/ ______ Our Podcast music was provided by The Podcast Host and Alitu: The Podcast Maker app.