Attracting Talent: Treat recruitment like modern marketing. TSHS – 084

Attracting Talent: How Hotels Are Transforming Recruitment into Marketing. Summary The recruitment process in the hospitality industry is changing, and hotels need to treat it like modern marketing. Selling the destination and the dream is important in attracting potential employees. The hotel's brand story and values play a significant role in attracting job seekers. Recruitment is becoming more like marketing, and differentiation is key in telling a compelling brand story.