New York: Rachel Krupa, Founder of Krupa Consulting & The Goods Mart

With her finger on the pulse of better-for-you brands, Rachel Krupa is the Founder of The Goods Mart, a better-for-you convenience store which opened its doors in 2018 and now has three locations in New York City. As a professional “Snack Curator,” Rachel has deep insights into what makes a small brand stand out on the shelves, and offers personalized and customized snack curation for corporations, hotels, and beyond. Rachel is also the founder of Krupa Consulting, a boutique PR agency focused on food and wellness brands. Rachel’s work as a leader in better-for-you food and wellness iterations has garnered her features in Fast Company, Marie Claire, New York Times, Today Show, and Vogue, among others. Rachel has graced Create & Cultivate’s annual list of forward-thinking women, and she is an advisor for Food Tank, Naturally New York, Wellfare, and New American Kitchen.