73. Website Personalisation: Steps to Getting Started

Providing a good customer experience online is essential to the success of any business that trades online. Customer expectations have risen dramatically and these needs should be met. Personalisation can be used across websites, search, email and in human interactions through store, sales and with customer service teams.   Translating the enormous amount of real-time customer data that your company creates into something tangible and effective can be extremely time-consuming, labor-intensive and costly if misinterpreted.   Implementing an effective e-commerce personalisation strategy can be one of the most cost-beneficial decisions you can make towards increasing your online revenue, improving your online conversion and building a loyal and happy customer base.   In this episode we're breaking down the process, so you can implement personalisation for a better informed strategy and long term revenue success.    Mentioned In this Episode; SEO episode https://open.spotify.com/episode/5403il00GsEga9uAE5h8kT?si=1fce5d3e7d874184  Digital marketing excellence book https://www.amazon.co.uk/Digital-Marketing-Excellence-Optimizing-Integrating/dp/1138191701/ref=sr_1_1?adgrpid=55742403960&gclid=Cj0KCQiA_8OPBhDtARIsAKQu0ga0ksJs7JjWyh1j1cwGT9DVtcg0XJMnT1Vy8ucTVk4J3DSB93CChqMaAlDNEALw_wcB&hvadid=259096547258&hvdev=c&hvlocphy=1006886&hvnetw=g&hvqmt=b&hvrand=7717528713401550088&hvtargid=kwd-306709945643&hydadcr=18495_1817302&keywords=digital+marketing+excellence&qid=1643214349&sr=8-1   Our Instagram Page - https://www.instagram.com/sociallyciara/  Our LinkedIn Page - https://www.linkedin.com/company/socially-ciara/?viewAsMember=true