Instagram trends you need to know in 2024

Branding Beauty - A podcast by Ciara Lynch - Thursdays

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Welcome to our latest Branding Beauty episode where we dive deep into the latest trends shaping the landscape of Instagram in 2024. First up, we explore the evolution of Reels. Since Adam Mosseri's announcement, Instagram has been doubling down on Reels, introducing new editing tools and analytics to empower creators. As competition heats up, Instagram is poised to elevate short-form video content to new heights. Next, we delve into the world of AI-generated tools, from Meta AI to Content AI, and their impact on content creation. Can AI replace traditional social media management? We discuss this and more in our upcoming episode on AI in the beauty industry. UGC creators are on the rise, offering brands a cost-effective solution for authentic content creation. We analyze the growing trend of brands paying for UGC-like content and its implications for the industry. Live streaming is making a comeback on Instagram, with new features like Instagram Live Producer expanding capabilities for streamers. But can Instagram compete with platforms like Twitch and YouTube in the live streaming space? Lastly, we emphasize the importance of SEO on Instagram. From hashtags to alt text, a strong SEO strategy can significantly boost your reach and discoverability on the platform. We break down Instagram's algorithm and provide tips for optimizing your content to reach your target audience effectively. Join us as we explore these trends and more in our upcoming episode! Learn more about Socially Ciara Agency here https://sociallyciaraagency.com/