TikTok's Beauty Obsessions & Trending Brands

Welcome to "Branding Beauty," the podcast that delves into the exciting world of beauty branding and trends. In this episode, we explore the latest haircare trends taking TikTok by storm in 2023. Join us as we discuss the article "Exploring the Top Hair Care Trends on TikTok in 2023" from Socially Ciara Agency. Discover how TikTok has become a powerhouse platform for beauty influencers and brands alike, shaping the way haircare products are promoted and shared with millions of users. From DIY hair treatments to innovative styling techniques, we unravel the viral trends that have captured the hearts of beauty enthusiasts worldwide. Whether you're a haircare aficionado or simply curious about the latest viral sensations, this episode has something for everyone. In the "Answering Your Questions" segment, we address a common concern among entrepreneurs and new business owners. Should you invest in social media ads during the first year of your business? Join us as we analyse the pros and cons of investing in social media advertising early on and explore how it can impact your brand's visibility, customer acquisition, and overall success in a competitive market. Next, we dive into recent beauty industry acquisitions. Kao, a global beauty company, recently acquired Bondi Sands, a popular Australian self-tanning brand. We discuss the implications of this acquisition on both companies and the broader beauty market. What does this strategic move mean for the future of Bondi Sands and Kao's expansion plans? Tune in to find out. Additionally, we explore a captivating collaboration between beauty brand Charlotte Tilbury and Disney. The article "Charlotte Tilbury Collaborates with Disney" from Fashion United sheds light on how this magical partnership aims to enchant beauty enthusiasts with limited-edition Disney-themed makeup collections. Join us as we analyze the potential benefits and challenges of such collaborations and how they can elevate brand visibility and customer engagement. In this episode, we also feature Jennifer Carlsson, a seasoned beauty industry professional, with an impressive track record in brand strategy and development. Tune in as we gain valuable insights from her experiences and expertise in navigating the dynamic landscape of beauty branding. Lastly, if you're interested in becoming a guest on our podcast or collaborating with Socially Ciara Agency, we invite you to reach out to us at [email protected] for guest inquiries and [email protected] for partnership opportunities. Don't forget to sign up for our mailing list to stay updated on future episodes and exclusive content. Thank you for joining us on this exciting episode of "Branding Beauty." Stay tuned for more insightful discussions on beauty branding, industry trends, and interviews with inspiring professionals. Don't forget to subscribe and share with fellow beauty enthusiasts. Until next time! Full Show Notes Available; https://sociallyciaraagency.com/podcast-episode/ep-5-tiktoks-beauty-obsessions-trending-brands/  Links; TikTok haircare trends article https://sociallyciaraagency.com/2023/exploring-the-top-hair-care-trends-on-tiktok-in-2023/ Podcast Show Notes https://sociallyciaraagency.com/podcast/ Sign Up to our mailing list Apply to be a guest on the Branding Beauty podcast by emailing us at [email protected] Interested in working with the SCA team; drop us an email at [email protected] Is Threads over already? https://www.bbc.com/news/technology-66336058?utm_source=growthdaily.beehiiv.com&utm_medium=newsletter&utm_campaign=tuesday-august-1 Answering your Questions; “Is investing in social media ads in the first year of business is a good idea?” Kao buys Bondi Sands https://www.retaildive.com/news/kao-acquires-bondi-sands/689564/ Charlotte Tilbury collaborate with Disney https://fashionunited.uk/news/fashion/charlotte-tilbury-beauty-collaborates-with-disney/2023080170858 Jennifer Carlsson https://www.linkedin.com/in/jennifer-carlsson/