122. Confessions of James Swiderski

A smart solar salesperson knows that you can plant seeds of doubt in a potential client's mind and compromise a deal due to blunders in timing, judgment, or phrasing. When you want to convince a homeowner to go solar, you need to undertake a lot of challenges. There are certain factors that can turn off a homeowner from your solar offering that is why AUTHENTICITY is one of the keys in achieving a successful and intuitive sales strategy. In this episode, we will learn some of James Swiderski's past experiences that can help separate your solar business from the rest.