How to Sell to Different Buyer Types - Ian Wendt

Tune in now and don't forget to sign up for www.solciety.co [https://dashboard.simplecast.com/accounts/45076aaf-e0a1-4a80-9650-0c913636d34f/shows/e1d5d1e9-2598-4735-b15a-816213cb04da/episodes/d4b4429b-489e-40f4-a9ea-33b2a8092934/www.solciety.co]! Speaker 1 (00:00:03): Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one. Speaker 2 (00:00:41): What's going on. I am excited for this episode. We've got someone that's been a long time coming with us on the show today. I've seen him speak probably three, four times. Now he's been on stages all across America and speaking of America, he loves America. He's got add a flag in the background here. So love that about our guests today. We've got, uh, Ian went on the show, Ian. Thanks for coming on with us. Speaker 3 (00:01:05): Yeah, for sure. Thanks for having me, dude. Appreciate it. Glad we can make it happen. Finally, you chasing me around long enough. Speaker 2 (00:01:11): I know sometimes I got to bug people, but it gets, we're used to that knocking doors. Right. So, Hey, how you doing man persistence? Well, yeah, I know it's an honor to finally have you on. And um, I obviously heard you speak last at the door to door Fest event and I was in Dallas, um, a couple months ago now I think. And uh, so yeah, Ian, you do quite a bit of speaking now, is that right? Speak at a lot of sales conferences and stuff like that? Speaker 3 (00:01:37): Yeah, I mean, I do. I do, uh, you know, anytime, anytime I can, anytime I'm invited. So it's been, it's been cool. I've, I've had the opportunity to speak in it quite a few in the last, uh, in the recent months. So yeah, man, it's been, it's been, it's been a fun time. I love, I love speaking, so I love being able to teach in that environment. So it's been cool. Speaker 2 (00:01:56): Yeah, no, it's been awesome to hear for me. I think I first heard you probably door to door con I don't know, probably like four years ago now, so been a little bit. Um, but yeah, I know you've spoken all over and for, for our listeners that don't know Ian, he is a sales trainer and marketing expert. Um, I mean top door, uh, door to door for like dish satellite for years and years. And now I correct me if I'm wrong, Ian, but now mostly just consulting in them, building up your, uh, Patriot brands in speaking at events, stuff like that, right? Speaker 3 (00:02:31): Yeah. Yeah. So I was, I was with, uh, I was with dish one or now they're known as caliber for my entire career in door to door, um, which I started in 2009 and I ended just barely like maybe, maybe a year ago, almost so, you know, 10 plus years. Um, and, uh, so I, I sold for them for, you know, four or five years, and then I, I trained a little bit. Um, and then there, I just, I realized that what I was doing was, was working on a big scale. And so they actually had me come in and, and run the training program for them. So I built the training, I built the different training programs or different training, um, courses and things like that, that they used throughout the company for leadership and reps. And, uh, and then eventually I also took over all the marketing when we rebranded to caliber. Speaker 3 (00:03:19): So, um, awesome, awesome, awesome time that, you know, that time that