The Three - and only three - Pricing Strategies

The Soul of Enterprise: Business in the Knowledge Economy - A podcast by Ron Baker and Ed Kless - Fridays

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Business

There are only three pricing strategies: Skim, penetration and neutral. Price can be an effective way to compete for some companies. Think of Wal-Mart, Southwest Airlines, Costco, Dell Computers, or Timex watches, all use a penetration pricing strategy.