An Integrated PESO Model That Executives Love

The Spin Sucks Podcast with Gini Dietrich - A podcast by Gini Dietrich, Founder of Spin Sucks - Tuesdays

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Business

On this week’s Spin Sucks podcast episode, Gini Dietrich is sharing a PESO Model™ primer: why you need it, why your communications program should evolve, how to measure it, and why executives love it.