Gazing into My Crystal Ball: Using the PESO Method in an AI World

The Spin Sucks Podcast with Gini Dietrich - A podcast by Gini Dietrich, Founder of Spin Sucks - Tuesdays

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Business

Gini Dietrich dives into AI and how PR professionals are the future of marketing. She discussed the future of paid media and using paid strategies to extend your reach with valuable content with the PESO Model. The key isn't reaching the most people; it's reaching the right people.