Sometimes You've Got to Pay to Play

The Spin Sucks Podcast with Gini Dietrich - A podcast by Gini Dietrich, Founder of Spin Sucks - Tuesdays

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When you get a juicy media placement - how to you leverage it? Paid media is a great way to get more out of the mentions and attention you are getting by other means, and on today's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to do that using the CAB method.