The Changing Landscape of Media Relations

Media relations has been turned on its head in the last few months. Due to media outlets closing or being acquired and revenue down, causing layoffs, the pool of journalists has shrunk considerably. Even as challenging as media relations has gotten, earned media is still an important strategy to build credibility and authority. On this episode of the Spin Sucks podcast, Gini Dietrich gives you five tips on how to get better results from your media relations efforts.