The Newly Refreshed PESO Model™ Graphic and Process

The Spin Sucks Podcast with Gini Dietrich - A podcast by Gini Dietrich, Founder of Spin Sucks - Tuesdays

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Business

The PESO model has become a foundational element of the communications industry. The industry isn't static, and neither is the model. Today on the Spin Sucks Podcast, Gini Dietrich is talking us through the changes to the model and graphic, and what it means for communicators around the world.