Using the PESO Model to Pivot Your Career In Times of Crisis

The role of the communicator is to adapt, and evolve, especially now. Not only do we have to keep up with current events and work to stay top-of-mind without seeming tone deaf, we have to learn and use everything new that comes along—or be able to make the decision you don’t have to use everything new that comes along. In this week's episode of the Spin Sucks Podcast, Gini talks about how the PESO Model can help in all of these instances. Links Mentioned In This Episode Spin Sucks (the book) Traction: Get a Grip on Your Business Built to Sell PR Pros Must Embrace the PESO Model Spin Sucks Community PESO Model Certification