#132: Max Abbott (ICC T20 World Cup) - How to promote a record breaking T20 Cricket World Cup

G’day legends!!Question: How do you get 86,174 people to create history at the MCG?Further, how do you even get to be part of the team creating history??Today we unpack the Communications strategy behind the record crowd at the Women's T20 World Cup Final with Max Abbott.After also working on the 2019 Cricket World Cup in England, Max is now focusing on the Men's T20 World Cup in Australia 2022.We cover:Managing David Warner's website and writing his blogsHow volunteering in grassroots led to meeting Nick HockleyFirst steps in developing a communications strategyExecuting PR activitiesSkills unique to CommsPlus, why do you need to be entrepreneurial to survive?If bringing people to the biggest events on earth sounds like your thing, do yourself a favour and dive in to Max Abbott!Got a question you want answered? Feel free to connect with us on LinkedIn: Reuben, RyanYou can also find us on insta @sportsgradAnd if you're interested in more podcasts related to a certain topic (e.g. Events, High Performance etc.) check out our best picks here: www.sportsgrad.com.au/podcast*This episode is brought to you by Deakin University, the Official Education Partner of The SportsGrad Podcast.Find out why Deakin is ranked #6 in the world for sport related subjects at www.deakin.edu.auAt Deakin University you can be confident you'll get the job you want with the degree employers want.*This episode is also brought to you by Sports Where I Am. Give yourself an event to look forward to, head to www.sportswhereiam.com and use the code: 'SPORTSGRAD' to get 5% off your epic sports experience.*If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes here? It takes less than 60 seconds, and really makes a difference in helping to land guests.Thanks for listening! You’re all legends. Hosted on Acast. See acast.com/privacy for more information.