#148: Andrew Ryan (FIBA) - How to sell sports media rights

Ever wondered what goes on behind a billion dollar sports broadcast deal?The majority of revenue is sport comes from media rights, but how does anyone know what it’s worth? And how do you sell it to a broadcaster?If you’re interested in the business of sport, valuing and selling commercial assets...Hold on tight as Andrew Ryan walks us through the ins and outs of a broadcast deal.We cover:How a career as a commercial lawyer lead Andrew to FIBAThe role of MD at FIBA MediaWhat goes into the pitch to sell international basketballThe relationship between FIBA and the NBA and how they work togetherThe future of sports media rightsAnd what the heck is an OTT platform?!Got a question you want answered? Feel free to connect with us on LinkedIn: Reuben, RyanYou can also find us on insta @sportsgradAnd if you're interested in more podcasts related to a certain topic (e.g. Events, High Performance etc.) check out our best picks here: www.sportsgrad.com.au/podcast*This episode is brought to you by Deakin University, the Official Education Partner of The SportsGrad Podcast.Find out why Deakin is ranked #6 in the world for sport related subjects at www.deakin.edu.auAt Deakin University you can be confident you'll get the job you want with the degree employers want.*This episode is also brought to you by Sports Where I Am. Give yourself an event to look forward to, head to www.sportswhereiam.com and use the code: 'SPORTSGRAD' to get 5% off your epic sports experience.*If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes here? It takes less than 60 seconds, and really makes a difference in helping to land guests.Thanks for listening! You’re all legends. Hosted on Acast. See acast.com/privacy for more information.