#204: Dom Tyson (Clutch & Co Golf) - How to build a sports apparel brand

Hello friends!Keen to start your own sports apparel business?We sat down with ex-AFL star Dom Tyson to discuss how he did it with Clutch & Co Golf.Clutch & Co is a golf brand that targets the average punter who needs to look good (v important) and hit em far.If you dream of running your own merch brand, or just want to know what goes on behind the scenes, tune into this chat with Dom!We cover:How Adam Scott’s 2013 Masters win inspired Dom to create Clutch & CoWhat goes in to building an e-commerce labelHow he transitioned from footy into building Clutch & CoThe market research that goes into understanding their customerThe lessons he learnt through beginning Clutch & CoWhat Dom’s day-to-day looks likeThe importance of having an outlet outside of work*If you want to learn more about us, feel free to connect with us on LinkedIn: Reuben, RyanOr if you’d like to ask us any questions, join the SportsGrad Community! It’s THE place to be if you want to get your foot in the door, hire people quickly & easily, or learn from the best in the world.You can also find us on insta @sportsgradAnd if you're interested in more podcasts related to a certain topic (e.g. Events, High Performance etc.) check out our best picks here: www.sportsgrad.com.au/podcast*This episode is brought to you by Deakin University, the Official Education Partner of The SportsGrad Podcast.Find out why their Master of Business in Sport Management is not one of, but the best one in Australia, ranked at #1 at www.deakin.edu.au*If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes here? It takes less than 60 seconds, and really makes a difference in helping to land guests.Thanks for listening! You’re all legends. Hosted on Acast. See acast.com/privacy for more information.