#52: Nic Laube (Brisbane Heat) - How the Heat Grew a Mass Social Media Following

The BBL is back!To celebrate the return, we go behind the scenes into the content team of the largest social media following of any Australian sports club.This week we are joined by Nic Laube - Digital and Social Media Manager – who takes us into the inner sanctum of the content and social media strategy of the Brisbane Heat.Nic explains why the Heat are trying to ‘make cricket cool again’ and shares the story of how the signing of AB de Villiers forced him to lie to his family and friends and spend a week undercover in South Africa.Plus, Nic reveals what he specifically looks for when hiring interns and gives us his top 3 content ideas to increase grassroots retention and engagement.Pad up, mark centre and get ready to hit this episode for six!Want to increase your odds for jobs?Check out the SportsGrad Membership! Including live webinars, Q&As, and SportsGrad led forums that will give you that extra edge to help land your first job.Sign up now!: https://www.sportsgrad.com.au/membership***If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to land guests.This episode is proudly supported by Dollar Shave Club! If you’d like to support the Podcast, plus look and feel great for all your Zoom calls, then why not try out their Starter Box for just $15? Use our link to save $10 off your second delivery - featuring fantastic grooming products for men & women!Visit Dollar Shave Club at www.dollarshaveclub.com/sportsgradKeen to add outstanding experience to your resume? Download our FREE eBook at www.sportsgrad.com.auFollow @sportsgrad on Instagram | Facebook | YouTube | LinkedInConnect with NicConnect with ReubenConnect with Ryan Hosted on Acast. See acast.com/privacy for more information.