002 Building a Mezcal Brand

Subscribe to The Stanza's weekly digest, sent every Friday: www.thestanzamedia.com Find Mezcal Xaman: www.mezcalxaman.com Connect with Mezcal Xaman on IG: @mezcal.xaman Episode highlights: Navigating challenges unique to producing & selling mezcal Bringing Mezcal Xaman to European markets Competing against large brands Hosting exclusive "mini-festivals" to market the brand Building relationships with bartenders to grow brand awareness Advice for new alcohol entrepreneurs Connect with me on IG/TikTok @thestanzamedia