006 Creating a candle brand through storytelling & partnerships

Subscribe to The Stanza, a newsletter for investors & entrepreneurs in the creative industries. Sent every Friday: https://thestanza.beehiiv.com/subscribe Use Gamma AI to create your next presentation, document, or website. https://try.gamma.app/thestanzapodcast Hayley Mack founded Cent LDN while being furloughed during the pandemic, and since then has done partnerships with Elton John and Selfridges, StockX, Nando's, Adidas, Lush Beauty, and so forth. She's been featured in Hypebae, High Snobiety, Forbes, etc - all within three short years. Hayley shares insights into positioning her candle brand for success as well as advice for those building unique brands. Episode Highlights: Early success through brand positioning and high profile partnerships How to use your network to get the right visibility Advice for positioning your brand for great PR Creating an audience-driven brand vs founder-led brand Crossing over into other industries Advice for brand builders Cent LDN: https://centldn.com or @cent.ldn Connect with Hayley: @hayleymackkk Cent LDN in Vogue: https://www.voguebusiness.com/companies/are-candles-the-new-luxury-collectibles Cent LDN in Hypebae: https://hypebae.com/2023/3/cent-ldn-hayley-mack-candles-international-womens-day-interview Follow The Stanza on IG / TikTok: @thestanzamedia