012 Scaling a skincare brand through TikTok

Subscribe to The Stanza, a newsletter for investors & entrepreneurs in the creative industries: https://www.thestanzamedia.com Today's guests are Jade Beguelin and Sabrina Sade, the co-founders of 4AM skin, a NYC based skincare brand. Sabrina left med school and Jade quit her wall street career to pursue building 4AM skin and they've been absolutely crushing it as a young brand. Something I really admire about Jade and Sabrina is their willingness to roll up their sleeves, be resourceful, and get things done. We chatted about being public founders on social media, having products go viral and selling out on Tiktok, and thoughts about building a brand and community that cares about what you're selling. If you're building in the DTC space, you're going to learn a lot from this episode. Enjoy!   The Stanza listeners get 15% off 4AM Skin with code STANZA15 on https://4amskin.com   Episode Highlights: Approach to building an audience online Brand /founder alignment on social media Going viral on TikTok & selling out on TikTok shop Lessons learned from selling vs branding How to create a community that cares about you & your brand Thoughts on raising money from VC investors How to be resourceful as a bootstrapped founder Starting a business with a friend    Connect with Jade: @jadebeguelin on TikTok/IG Connect with Sabrina: @sabsade on TikTok/IG @4AMskin on TikTok/IG   Follow The Stanza on TikTok/IG: @thestanzamedia