#103 Reimagining Multivitamins: Tend's Real Food Supplements for Pregnancy and Beyond with Co-Founders Hannah & Behzad Varamini

Today’s guests are active members of the Startup CPG community and were a crowd favorite Backpack Brand at Startup CPG’s Expo West Alley Rally! Hannah and Behzad Varamini are the co-founders of Tend, the first snackable, real food prenatal. They are reinventing multivitamins, replacing synthetic, hard-to-stomach pills and gummies with superior real food supplements for every stage of life - beginning with pregnancy. I loved getting to hear more about their story and am so excited for you to hear about their journey so far.Listen in as Hannah and Behzad shares about:The process of founding Tend and how Hannah’s prenatal pill experience paired with Behzad’s PhD background to create a new productHow they went from kitchen science project to commercialization and brandingTheir experience with accelerators including SKU and the Target Forward Founders AcceleratorHow they use qualitative and quantitative consumer dataTheir Expo West experiences and tips and what it was like to be a Backpack Brand at the Alley RallyThe experience of being married and co-foundersWhat’s next for TendAnd more!Get your ticket to the Expo East Mic Drop party for a chance to win a spot on the podcast: https://tinyurl.com/4nafz284This episode was sponsored by Graphite Financial. Go to graphitefinancial.com/cpgThis episode was sponsored by Settle. Go to https://www.settle.com/startupcpgEpisode Links:Tend’s websiteHannah’s LinkedInBehzad’s LinkedInMic Drop Party at Expo East Giveaway:Enter the giveaway to win a spot on this podcast and The Dish by buying your ticket to the Mic Drop party in Philadelphia on September 21, 2023 hereNote: Giveaway only available to CPG brands and must be present at party in-person to win. If you already bought a ticket, you’ve automatically been entered!Graphite Financial LinksGraphite Financial websiteDownload a free financial model template, chart of accounts template, and more hereListen to our episode with Graphite founder, Paul Bianco, episode #96 here.Settle Links:Settle websiteFind out your Settle financing power hereShow Links:Join the Startup CPG Slack community (14K+ members and growing!)Follow @startupcpgVisit host Jessi Freitag's Linkedin or websiteQuestions or comments about the episode? Email Jessi at [email protected] music by Super Fantastics