#81 Meet the Press: Behind the scenes on media publishing with Monica Watrous at Food Business News

Today we get to chat with one of the most incredible champions for emerging CPG brands, Monica Watrous, Managing Editor of Food Business News and Food Entrepreneur. Food Business News is a trade publication covering all aspects of the food and beverage industry, from field to fork. Food Entrepreneur, a sub-brand, focuses on the innovations, trends and personalities in the food and beverage startup ecosystem. You’ve heard Monica on the show a few times during Expo West and East recaps, but this time, I asked Monica if she’d come on the show to share more behind-the-scenes about what her career looks like and how to best work with members of the press. Listen in as Monica shares about: - How trends and news become publications either digitally or in print - What an editorial calendar is and how some types of content are planned - How Monica stays up-to-date on the latest brands and trends - Best practices for reaching out to the press and what to avoid - Why your brand should release press releases and how other publications use them - Monica’s strategy for tackling a trade show like Expo West - And more! Plus, mid-ish-episode Monica and I share our reviews of G’s Dry Hard Ginger Beer (at 31:10), which won a Shelfie Award last year. Make sure to check out our bonus episode featuring founder Donna to learn more!