#89 Packaging Design and Printing 101 with Kirk & Kurtts

Today we’re joined by two of my favorite Startup CPG community experts: Kirk Visola and Andy Kurtts. The world of printed packaging is complex to navigate, and I wondered what was top of mind for Kirk and Andy as they help brands daily with designing and executing branding and packaging at Kirk’s agency Mind the Font and Andy’s agency Buttermilk Creative. Our goal was some 101 level content around designing and printing packaging for your brand. Listen in as Andy and Kirk share about: - Common misconceptions when working on print projects and how the color you see on a screen translates to printed color - The importance of being a good partner to your packaging vendors and considerations for choosing a printer - Tips for navigating a re-brand - Ideas for saving money while still creating custom packaging - How to transition from packaging primarily for DTC to a successful package for retail shelves - A review of Shelfie winner AWSM’s sauce’s unboxing experience (44:29) and how to maximize your DTC consumer experience with packaging - And more! And, stay tuned for a bonus episode this week featuring co-founder Carl from AWSM Sauce - not only a Shelfie winner, but also one of the fan favorites from our Backpack Brands event at Expo East last year. This episode was sponsored by IFT. Go to iftevent.org This episode was sponsored by Promomash + Crisp. Go to promomash.com/startupcpg This episode was sponsored by Social Nature. Go to business.socialnature.com