Founder Feature: Matt Jacobs and Kristen Doyle of Pedestrian Project

In this bonus episode of the Startup CPG podcast, Grace Kennedy explores the journey of Matt Jacobs and Kristen Hogan Doyle, co-founders of Pedestrian Project. Join them as they share their inspirational story of founding a wellness brand focused on revolutionizing foot care. From identifying personal needs to collaborating with podiatrists and rigorous product testing, they've developed clean, effective solutions.Discover their strategies for consumer education and forging partnerships, starting with direct-to-consumer sales and expanding into retail. They also explore Pedestrian Project's innovative approach to modernizing foot care, navigating challenges in the wellness sector, and ensuring financial sustainability.Don't miss their insights on leveraging consumer feedback and community engagement to promote proactive foot care. Tune in now!Listen in as they share about:About Pedestrian ProjectProduct Development, Offerings, and BenefitsConsumer Education and OutreachMarket Strategy and Overall MissionFoot Care Market and Consumer Behavior|Product Development and Market ExpansionChallenges and Opportunities in the Wellness MarketFundraising and Financial StrategyBalance and Division of LaborFuture Plans and Community EngagementEpisode Links:Pedestrian Project WebsiteMatt Jacobs LinkedInKristen Hogan Doyle LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics