How Effective Marketing Can Enable Sales With Pam Didner | Interview

Join us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement.We catch up with Pam Didner who is a B2B marketing consultant, podcaster, keynote speaker and author of 3 best-selling books. Some of the questions we discuss include: What are the key areas marketers should consider when introducing sales enablement in their organisation to make it a success?What are the most common pitfalls when sales and marketing are attempting to collaborate? How do you best tackle them? How can sales benefit from existing content marketing infrastructure within their organisation? Which trends can we expect to crystallise in the coming years?What is to be considered for somebody who starts out in a sales enablement role and for somebody who is managing sales enablement globally for the first time?Here are some of the resources referenced in this episode.Sales enablement resources brought to you by Krueger Marketing: https://www.kruegermarketing.com/learnConnect with Pam Didner online: https://www.linkedin.com/in/pamdidner/Connect with Felix Krueger online: https://www.linkedin.com/in/hfkrueger/Where to find The State of Sales Enablement:Website (subscriber exclusives can be found here) - http://thestateofsalesenablement.com/LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g