Is Purpose Too Popular? What About Mattering?

Episode Overview Professor Zach Mercurio thinks Company Purpose is getting a bit too popular. In their engaging conversation on Company Purpose and Mattering, Andy Goram asks Professor Zach Mercurio to explain himself.  They discuss the fact that purpose is not new, it's something that's innate in humans. Why purpose gets into trouble when it's used as a tactic and not a genuine driver of why you exist. When proclaiming your purpose is akin to being a bad comedian. How questions a toddler can answer may help. The differences between having a purpose and being purposeful and what that really means. Why these things are common sense but not common practice. The difference between the meaning "of" work and the meaning "in" work. The impact of mattering and significance at work and a whole bunch more stuff. Plus of course, 3 fabulous Sticky Notes that summarise the key take outs to help you improve! Join The Conversation Find me on LinkedIn here Follow the Podcast on Instagram here Follow the Podcast on Twitter here Check out the Bizjuicer website here Download the podcast here Useful Links Follow Professor Zach Mercurio on LinkedIn here Follow Zach Mercurio on Twitter here Follow Zach Mercurio on Instagram here Follow Zach Mercurio on Facebook here Sign-up for Zach's "The Spark" newsletter here Find out more about Zach Mercurio here Find Zach Mercurio's Book - The Invisible Leader here Read the McKinsey article referenced here Find out more about Viktor Frankl here Find Viktor Frankl's book - Man's Search For Meaning here Read Larry Fink's 2021 Letter to CEO's here Full Episode Transcript Get the full transcript of the episode here