Art of Sport -  Hustle Hard Stay Fresh

In part 1, Matthias discusses His history as an entrepreneur, and his how his love of coding and computers drove his professional career; Why he admires Nike for its marketing message and on a personal level as an athlete; How he came up with the idea for his product; Why he embraces the athlete as a muse; His philosophical thoughts on the purpose of a brand; The demand for high-level design and aesthetics; The wide array of athletes they’ve chosen to partner with.