Cuts Clothing - The Lifestyle Brand for People Living Their Dreams

In Part 1 of this feature, Steve shares How he starting the brand knowing nothing about apparel, How he tested his product in the early days, How he used his network to find his first 1000 customers, How the brand almost crashed and burned several times, What Attitude you need to develop if you're an entrepreneur, Why it's critical for your marketing to create a story, Why he likes to hire people with high Motors, Why when advertising - Talk to people the way you talk to your friends, and much, much more.