KURU Footwear -  Believe in the Future that You're Creating

In part 2, Bret discusses How they were at the doorsteps of failure and survived, Why you must believe in the future that you're creating, How most entrepreneurs pivot 2-3, Why you should start a brand that helps, Why being of service and being a DTC brand saved his company, Why you should talk to your customers daily, What is the best way to build a MOAT around your brand, Finding product-market fit, What's Ramen Profitability, Why you must iterate, improve, tweak, and repeat