La Di Da - Reclaiming the latte, So You can Reclaim the Day

In part 1, Ariel discusses What is LaDiDa; How he started in the food and beverage industry via a serendipitous meeting with Barry Nalebruff, co-founder of Honest Tea; How Kombrewcha gave him a wealth of experience; How his experience with Kombrewcha led him to create LaDiDa as a direct to consumer business; His genius idea to offer text message ordering; Why he decided to choose lattes as his next venture; The issues that came along with creating a pasteurized product- taste, chemistry, FDA approvals.